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    <lastmod>2025-02-03</lastmod>
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      <image:title>Services - Personalized Training Plan</image:title>
      <image:caption>Training assignments tailored to your goals, schedule, and current fitness level. We put all the pieces in place--running, cross training, recovery, strength &amp; supplemental work--to create the most specific, individualized path to your goals.  What’s Included: Individualized Training Plan using Final Surge Video updates from your Coach Option for daily workout assignments or flexible weekly overview Team Communication Through Slack Group Meet Ups &amp; Events Unlimited Communication with Coach Race Day Logistic &amp; Performance Factors Strength &amp; Mobility Work</image:caption>
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    <lastmod>2025-01-29</lastmod>
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      <image:title>Home - We’re here to be on your team</image:title>
      <image:caption>We are always excited to join forces with athletes who are aiming to make the most of the journey to their goals. While we are based in Wisconsin, we work with athletes across the continent who are looking for a partner in the process of bringing the best out of themselves.</image:caption>
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      <image:title>Home - Who We Are</image:title>
      <image:caption>Ascent Endurance Group brings together coaches who share a passion for the sport and a hunger to serve the athletes in their care. We believe in: Purposeful, long-term development of the aerobic system Growth in performance &amp; health through learning to move well at all paces Supporting increasing workloads through refining recovery practices Building a sustainable, joyful relationship with the sport that centers around the athlete’s goals and the realities of their day-to-day life.</image:caption>
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    <loc>https://www.ascentendurancegroup.com/take-action</loc>
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    <lastmod>2021-04-18</lastmod>
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    <lastmod>2025-12-16</lastmod>
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    <loc>https://www.ascentendurancegroup.com/about-us/sterner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
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      <image:title>About Us - John Sterner (Accepting new athletes) - “If we personify the running journey as a son or daughter and want it in our lives long term, then we come to view it as a gift to nurture.  We need to know when to push and when to pull back.  Growth happens by giving our running selves the same balance of push and grace we would give a child.”</image:title>
      <image:caption>— John Sterner</image:caption>
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    <loc>https://www.ascentendurancegroup.com/about-us/thomas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/1629924656976-E2U882SOTOBYLFKFZBTL/IMG_5974.jpg</image:loc>
      <image:title>About Us - Thomas Breitbach - “The long term development of both consistent training and growth in the coach-athlete relationship have been the bedrock of seeing athletes achieve their biggest goals in the sport.”</image:title>
      <image:caption>— Thomas Breitbach</image:caption>
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    <loc>https://www.ascentendurancegroup.com/about-us/morgan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/d5fe5207-482e-4b3c-b7f7-18e4a71a04d7/254010029_418400776437948_7902044518002350499_n.jpg</image:loc>
      <image:title>About Us - Morgan Marek - “Keeping training fun and enjoying the process are central to a positive experience with the sport and to realizing your long-term potential.”</image:title>
      <image:caption>-Morgan Marek</image:caption>
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  <url>
    <loc>https://www.ascentendurancegroup.com/about-us/spencer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/1658426106175-938HPUU6SXGWLAPBEMHM/WeddingRunning.jpg</image:loc>
      <image:title>About Us - Spencer Agnew - “I believe success is purely the practice of being the best version of yourself on that day. This is the only thing I require from my athletes.”</image:title>
      <image:caption>— Spencer Agnew</image:caption>
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    <loc>https://www.ascentendurancegroup.com/about-us/taylor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/6820e00f-81ad-4537-b08a-739373ca288a/IMG_7367001.jpg</image:loc>
      <image:title>About Us - Taylor De Mars - “My goal as a coach is to help you as a runner fall in love with the process, while reaching whatever goals you may have.”</image:title>
      <image:caption>— Taylor DeMars</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/94e1cfce-2f1a-485e-9f80-8a25d647c142/5D8FB044-AD31-4784-A016-BC3D0B46E563.jpg</image:loc>
      <image:title>About Us - Michael Quesnell (Accepting new athletes) - “While few things compare to the thrill of a hard-earned PR, it’s the path there that provides meaning and value. The joy is nearly always in the journey, and running is no exception. ”</image:title>
      <image:caption>— Michael Quesnell</image:caption>
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  <url>
    <loc>https://www.ascentendurancegroup.com/about-us/finnel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/fe9c4d86-9ac3-4451-a7e3-89101901027b/Finnel+Run.jpg</image:loc>
      <image:title>About Us - Brian Finnel (Accepting new athletes) - “I believe in effective communication and creating personalized training plans that accommodate each individual's life schedule.”</image:title>
      <image:caption>— Brian Finnel</image:caption>
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  <url>
    <loc>https://www.ascentendurancegroup.com/about-us/barrett</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60536f86b46f1972fb9a3202/cd4666ce-6c01-481d-a33c-85747d61a588/IMG_6513.jpg</image:loc>
      <image:title>About Us - Matt Barrett (Accepting new athletes) - “I believe that consistency in training and communication are the foundation of a coach-athlete relationship and can lead to long-term gains, achieving goals, &amp; having a lifelong love for the sport.”</image:title>
      <image:caption>— Matt Barrett</image:caption>
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